Taco Bell is kicking off 2019 with a big, cheesy splash.
To promote its new nacho-cheese naked chicken chalupa, the food-service franchise system will launch a cheese-dispensing billboard near its flagship Queen Street West location in Toronto. Cheese-enthusiasts are invited to stop by with a snack between 11:30 a.m. to 2:30 p.m. on Jan. 19 to take advantage of ‘the cheesiest billboard.’
“Kicking off the year with a nacho cheese-dispensing billboard means 2019 will be as crazy as ever for us,” says Veronica Castillo, Taco Bell Canada’s head of marketing. “Our fans know it’s impossible to deny the appeal of warm, gooey, zesty nacho cheese, and we couldn’t agree more.”