Subway thinks fresh—and big—with digital network

Subway digital signage

Photo courtesy Subway

Real Digital Media, developer of the NeoCast digital signage platform, and Independent Purchasing Co-operative (IPC), a franchisee-owned group, have announced expansion plans for the Subway TV & Radio digital signage network.

Designed to enhance the restaurant experience for customers, the network is using content to introduce new menu items, display promotions and provide further information about food and drink options, while streaming music delivered over the Internet.

In addition to Real Digital Media’s software, the network uses media players from Nexcom and 1-m (40-in.) commercial-grade, high-definition (HD) liquid crystal displays (LCDs) from Samsung. Some 1,000 installations have already been completed in the U.S., with plans to expand soon into international markets like Canada.

“Subway is totally focused on digital signage as a way to enhance its brand, improve customer satisfaction and make franchises more profitable,” says Michael Baron, president of Real Digital Media. “We are pleased to be an integral part of Subway TV & Radio as it moves quickly to become the largest global digital signage network.”