SMC: What does your planning and design process involve?
DR: The first step is meeting the client to understand their vision. Next, the creative team works in conjunction with our designers to visualize the finished product. We design renderings and sign permits while taking specific city bylaws into consideration. Once everything is approved by the client and the city, we begin building the sign and planning the installation, as well as applying for any install permits that may be required.
SMC: How is technology changing your business?
DR: All aspects of printing technologies continue to evolve and improve. The greatest improvements can be seen in print processes. Enterprise resource planning (ERP) and pre-press software engineering are reducing production costs through faster press set-up and increased use of computer-controlled automation steps at almost all stages.
SMC: What is the key to staying successful in this industry?
DR: The key to our success includes competitive prices, impeccable customer service, and quick turnaround times. We have always run a boutique-style business.
No matter how busy we may get, for us, customers come first, always!
SMC: What are the future plans for your business?
DR: Before the pandemic hit us, we were growing our business in trade shows, events, and custom buildouts. We are now working on more standard projects, but anxiously waiting to return to our plan once the economy recovers.
SMC: How has COVID-19 affected your business? Are there any tips/best practices you can share to help industry professionals get through these difficult times?
DR: Lately, as is the case with most print shops and sign companies, we have been producing large amounts of decals and face shields. It is challenging to complete projects with a skeleton crew and social distancing measures in place, but we have a dedicated and hard-working team that goes above and beyond to get the work done.
We have been honest with our clients since the beginning and never tried to capitalize off their misfortunes. Sticky Media takes pride in offering customers exceptional solutions at cost-effective pricing.
SMC: Has your shop produced any COVID-19-related signage?
DR: We were able to offer a variety of products to help our clients keep themselves protected during these times. Our shop produced floor decals, window signage, face shields, desk dividers, and hand sanitizer stands. Our print room and CNC machines had been running non-stop to ensure the orders were completed and shipped out on time.