The Sign Research Foundation (SRF) drew a capacity crowd to its first full-day university workshop earlier this fall, which coincided with the International Sign Association’s (ISA’s) Sign Manufacturing Day.
The event was organized, sponsored and hosted in collaboration with Michigan State University’s (MSU’s) school of planning, design and construction. Participants included sign companies, distributors and both professors and students of landscape architecture, planning and design.
The students learned about the role played by signs and other wayfinding components in urban environments. In between presentations, they toured the campus to view examples of interior and exterior signage.
“The presentations showed how students can incorporate experiential learning into a more fully evolved understanding of the industry, our products and their importance,” says Sapna Budev, SRF’s executive director.