With both direct and transfer-based textile printing systems making their way into sign shops, digitally output wide-format fabric graphics are coming of age, particularly for point-of-purchase (POP) displays and trade show exhibits.

By Ben Bookbinder Out-of-home (OOH) advertising was one of the sectors most impacted by the pandemic, and research shows investment in digital out-of-home (DOOH) advertising in Canada dropped by nearly a quarter from 2019 to 2020. Despite this, with many parts of the world showing signs of economic recovery, and…

Designers: Dan and Peter Sawatzky Manufacturer: Imagination Corporation Submitter: Dan Sawatzky Client: Crown & Pin Pub Location: Oshawa, Ont. Materials/Methods: The signs and brackets were designed to be integral. The brackets are all plasma-cut steel, while the sign bodies are routed 13.6-kg (30-lb) high-density urethane (HDU). The figures were hand…

Floor graphics can be used for stunning interior decor in hotels and restaurants, temporary displays for events, or as incredibly effective advertising methods in exhibition venues and retail spaces.

Digital signage is particularly well-suited for hospitals, clinics and other health-service environments. Information can be provided on an as-needed and as-available basis, with messages that are interpreted easily by passersby. Waiting times can become useful for the delivery of health advice.

Digital place-based networks are not all created equal. Industry metrics go a long way in explaining why some earn so much more ad revenue than others.