Printing United has announced its decision to transition from an in-person event in Atlanta, Ga., to a comprehensive digital platform this year.
The show company will present four weeks of hosted global programming and new product unveilings from October 5–26.
“The digital experience provides a unique opportunity to bring those highly anticipated product launches and engagements to the printing community at large, both from an exhibitor and attendee standpoint,” said Printing United’s president, Mark J. Subers. “Our expert team has worked diligently to build a unique digital model to ensure all market segments have a front row seat to this powerful, guided event, to further enhance opportunities for engagement and interaction.”
This series of community-based, content-rich ‘Insight Days’ will deliver a program like no other. A new series will commence each week highlighting a different community focus, spanning apparel, commercial, digital textile, graphics/wide-format, in-plant, industrial, mailing/fulfillment, and packaging. In this new format, the printing industry will experience a variety of focused hosted tracks and exclusive ways in which vendors and customers can interact.
“The energy and enthusiasm we’ve received from our partners as they learn more about the new Printing United digital-experience platform is profound,” said Ford Bowers, president and CEO, Printing United Alliance. “While we are disappointed not to be able to convene in person this year, we are committed to delivering on our promise in bringing the latest in technology, education, and innovation to our industry. Although the event will take shape differently than originally planned, it will undoubtedly serve as intended to our audiences nevertheless.”