Passenger information screens can now be found across Calgary, Alta.’s four new MAX Bus Rapid Transit (BRT) service.

Canadian out-of-home (OOH) advertising firm Pattison Outdoor Advertising has installed 87 state-of-the-art, free-standing passenger information screens which provide the transit audience with timely and vital information on vehicle schedules through its ‘Next Bus Arrival’ feature. Pattison also offers advertisers the opportunity to target the Calgary market at large, with a combined total of 172 screens capable of pairing passenger spots with relevant and valuable advertising content.

Measuring 1397 mm (55 in.) these vertically oriented outdoor displays have high view ability, offering local and national businesses the opportunity of targeting pedestrians and vehicular traffic. Situated at outdoor bus stops, the digital passenger displays reach consumers across Calgary’s greater neighbourhoods.

“The fusion of integrated design, advance passenger information, and advertising represents the future of the out-of-home (OOH),” said Brian de Ruiter, vice-president and general manager, Prairie region, Pattison Outdoor. “We are thrilled to provide Calgary Transit with Canada’s most state-of-the-art transit vehicle information system and offer advertisers the opportunity to take their advertising to a whole new level throughout the City of Calgary.”

Last November, Pattison Outdoor signed a five-year contract with Saskatoon Transit, expanding its growing product portfolio in the province.