Multimedia artist Chrrie recently partnered with The Body Shop to create an activist-themed mural for the beauty product retailer’s new concept store in Oshawa Centre.
The window mural was inspired by the brand’s “Be Seen. Be Heard.” campaign, which highlights the involvement of youth in public life, from voting to undertaking leadership positions in their community.
The Oshawa Centre location is a part of a collection of stores—with the first launched in Vancouver in 2020—under the brand’s “Workshop” theme. Hearkening back to the retailer’s activist roots, the stores are designed to reflect the communities they serve and create a local destination for customers to be a part of social change.
While they shop, they can learn about sustainability, sign a petition, or engage with the store’s community efforts. Three other stores in Calgary, Edmonton, and Burnaby, B.C., have also been designed for the same purpose.
“To a lot of people, the concept of ‘changing the world’ can sound a bit abstract,” says Hilary Lloyd, vice-president of marketing and corporate responsibility for The Body Shop North America. “With our Workshop stores, we want to bring people together to realize they can be changemakers and are capable of making small changes that could benefit our communities and the planet.”