Responding to community requests, petrochemical company Valero has decorated two oil reservoir tanks at its refinery in Lévis, Que., with huge graphic wraps, depicting a south shore view of Quebec City.
There used to be a railway next to the refinery, but after this was replaced with a path for walking, cycling and rollerblading, locals felt the huge white tanks took away from the beauty of the waterfront. Valero hired Groupe Tetu, a grand-format digital printing company, which selected a historical photo, tested it on three-dimensional (3-D) models of the tanks and printed it onto 80 vertical panels of 3M’s Envision 480 wrap film, which could be installed without additional heat.
“It’s great to be part of a project that responds to a specific community need,” says Jacqueline Newell, marketing planning and communications manager for 3M Canada’s commercial solutions division. “Graphics are so much more than branding. They can transform objects.”