Out of Home Advertising Association of America (OAAA) president and CEO, Anna Bager, will be joining the World Out of Home Organization (WOO) board.
OAAA, a U.S. out-of-home trade body, joined WOO earlier this year.
“Over the last couple of years, we have been working much more closely with national associations around the world and especially lately in our regular video calls during the COVID-19 crisis,” said WOO’s president, Tom Goddard. “We are therefore thrilled to welcome Anna, a key player in the biggest out-of-home (OOH) market worldwide, to the WOO board. This will make the organization an even stronger and more representative entity.”
Bager is the first national association representative to join the WOO board, which previously consisted of only media-owner representatives and the organization’s executive director.
She has worked in the media and technology sector her entire career and brings a global perspective to her directorship. Prior to joining the OAAA in September 2019, Bager held multiple senior roles at the Interactive Advertising Bureau (IAB.) She has also led business intelligence at Ericsson Multimedia.
Bager was named one of the 30 most powerful women in mobile advertising by Business Insider six years in a row; one of the top women in media by Folio four times; and one of the top women in digital advertising by Cynopsis Media three times.
“It’s highly positive for the out-of-home industry that all parties are working closely together to steer our way through the current crisis and plan recovery,” said Bager. “I’m honoured to be asked to join the WOO board.”