As Montreal-based Newad celebrates its 20^th anniversary, the out-of-home (OOH) advertising firm has reached a new milestone, exceeding 75 million impressions through 40,000 signs in more than 5,000 establishments across Canada.

After acquiring the majority of competitor Zoom Media’s assets in June, Newad’s latest results represent 50 per cent more impressions, 50 per cent more advertising faces and 60 per cent more establishments. Its reported results have been substantiated by the independent, not-for-profit Canadian Out-of-Home Measurement Bureau (COMB).

“We acquired the vast majority of Zoom’s major networks in Canada to give our advertisers a broader choice of establishments from which to optimize their campaigns,” says Michael Reha, president and CEO of Newad. “The industry’s positive reaction to this integration demonstrates how well indoor advertising continues to perform by reaching target consumers in the places they gather.”