New billboard revealed for forest awareness campaign

A new billboard is unveiled in Dryden, Ont., for the ‘It Takes a Forest’ initiative.

A new billboard is unveiled in Dryden, Ont., for the ‘It Takes a Forest’ initiative.

The latest billboard for ‘It Takes a Forest’ public awareness initiative was unveiled in northwestern Ontario.

The billboard represents a collaborative effort of more than 40 organizations and is located on Highway 17, 45 km (28 miles) southeast of Dryden, Ont.

It depicts the impact the forest sector has on the provincial economy. According to recent estimates, forestry supports 180,000 jobs across Ontario, playing an integral part in ensuring the survival of more than 260 communities; many of which are situated in northern and rural areas.

This is one of 14 billboards to be established under the project, and the fifth to be erected in northern Ontario. Each billboard shares information on the many values forests provide including wildlife habitat, carbon sequestration, and wood products.

“These billboards are important, sharing the message that the forest sector is sustainable from an environmental, social, and economic perspective,” said Seth Kursman, vice-president of corporate communications, sustainability and government affairs for Resolute Forest Products. “When done thoughtfully, each part of the process from planting trees to manufacturing wood products to using residuals for bio-energy supports a healthy environment and puts value back into local communities.”

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