Self-service online platform for digital out-of-home advertising (DOOH) Adomni reached more than 1100 U.S. cities in the largest-ever national digital billboard campaign for socialite Kylie Jenner’s line Kylie Skin.
The campaign involved key areas such as Times Square and Las Vegas Boulevard and had 4300 digital billboards and more than 1500 video screens in 200 shopping malls.
“It’s always exciting to find new ways to connect with people; I loved the idea of being able to have my line show up on billboards simultaneously promote my skincare launch,” said Jenner.
Adomni’s programmatic integration with media owners such as Lamar Advertising, Clear Channel Outdoor, Lightbox OOH Video Network, and Superior Digital Billboards make it possible to deliver campaigns at this scale.
“The opportunity to show the Kylie Skin team the scale of DOOH and the ease of launching a campaign on the Adomni buying platform was extremely exciting for us,” said the company’s CEO Jonathon Gudai. “Kylie’s online and social following is truly remarkable. Our ability to reach large format high-profile screens in the real world showcased how digital and physical channels work together.”
As part of this campaign, Kylie Skin had multiple pieces of creative artwork that were changed throughout the day.
“Thanks to programmatic technology and Adomni’s integration with leading DOOH media owners, this campaign was executed quickly at scale and with maximum impact,” said Gudai. “The online world and DOOH are coming together.”