Kochava Inc., a provider of real-time data solutions for mobile and connected devices, has announced a partnership with consumer insights and measurement company, Cuebiq.
This collaboration seeks to combine Cuebiq’s location intelligence with Kochava’s install data to improve attribution for out-of-home (OOH) advertisers. Unlike digital channels, such as mobile or desktop, marketers have struggled to better define the value of ads offline, especially in associating a billboard or sign to a mobile app install.
With this partnership, Cuebiq’s vast data set and the ability to measure dwell time will be made available to the Kochava mobile attribution engine and will provide marketer insight into which audience segments encountered a specific OOH campaign with great precision.
“Advertisers want to know which marketing activities are delivering the best value,” said Cuebiq’s founder and CEO, Antonio Tomarchio. “By partnering with Kochava, we are able to create a sophisticated data analysis that allows for more accurate evidence of OOH’s effect on KPIs (key performance indicators) such as app downloads, to drive more informed business decisions.”