Integrated brand experience firm iGotcha Media recently launched its new health and wellness system.
Brands and retailers worldwide are facing an unprecedented challenge with the need to reinvigorate commercial activity while managing health and safety risks to consumers and employees and compliance with regional health authorities.
The health and wellness system creates a safe and secure retail environment—a ‘safety zone’ that may extend from the parking lot to the stock room. Modular applications include:
- Drive-in pick-up kiosks;
- Curbside apps;
- Dynamic digital signage;
- Customer queue apps;
- People counters;
- Hand sanitizer kiosks;
- Thermal detection;
- Digital traffic signs;
- Occupancy sensors;
- Queue management;
- Antimicrobial touch interfaces; and
- Sanitization robots
All applications generate real-time data that demonstrates safety and compliance with regulatory standards.
The system also offers dynamic, interactive digital signage solutions that provide a platform for engaging with consumers by offering promotions, special offers, and product information. The objective is to rebuild the connection between brands/retailers and customers by telling powerful stories that create real human connections in an era of infinite choice, eroded consumer loyalty, and low attention spans.
“The COVID-19 pandemic has caused a boom in online shopping, but research shows almost 90 per cent of consumers still want the in-person retail experience,” said iGotcha Media’s president, Greg Adelstein. “We expect our new system to help buyers get what they want. The new normal may be different, but we believe we can protect customers and employees while offering brands and retailers new promotional platforms. A safe and secure partial return to normalcy would contribute to overall economic growth, satisfy pent-up consumer demand, and provide innovative platforms to better connect with existing and prospective customers.”