Drytac graphics build excitement for new cosmetic store

Warwick Printing, a full-service printing company, recently installed a huge storefront wall graphic to promote a new Sephora store in Park Place Mall in Lethbridge, Alta.

Warwick Printing, a full-service printing company, recently installed a huge storefront wall graphic to promote a new Sephora store in Park Place Mall in Lethbridge, Alta.

Warwick Printing, a full-service printing company, recently installed a huge storefront wall graphic to promote a new Sephora store in Park Place Mall in Lethbridge, Alta., using Drytac ReTac products.

“It seems many people are excited about this store, judging by the comments heard during the install,” says Lee Weighill, owner of Warwick Printing.

He explains his team worked with a U.S.-based design firm on the 16.5- x 3.7-m (54- x 12-ft) billboard.

“We conducted a site survey, sent the updated specifications to the design team, and had the files back printed and installed within four to five days, says Weighill. “The actual installation took about six hours.”

The company used Drytac ReTac Smooth 150, a polymeric printable polyvinyl chloride (PVC) film coated with ReTac ultra-removable adhesive technology. This enables easy installation, repositioning, and removal of indoor wall graphics, even on curved, textured, or angled surfaces. The adhesive has several fire ratings, making it suitable for public areas that require compliance with strict fire regulations, such as malls and retail stores. The product is also available in matte and gloss finishes and is compatible with latex, ultraviolet (UV), solvent, and eco-solvent printing technologies for stunning wall graphics.

“We chose Drytac ReTac because we have used it previously and know its properties, and what to expect when printing and installing,” says Weighill. “As the panels were big, we wanted a fairly thick, stable vinyl, and also one that would be easy to remove in a couple of months.”

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