Digital Place-based Advertising Association (DPAA) has announced its third annual Canada Summit will be held as a live Zoom event on Wednesday, July 15, at 11 a.m. EDT.
The event will focus on reimagining out-of-home (OOH) as the world re-opens, with discussion topics including innovation, location data, programmatic, and OOH’s growing role in omnichannel strategies.
Confirmed speakers for this year’s Canada Summit include Ben Jankowski, senior vice-president global media, Mastercard; Lara Skripitsky, vice-president and chief technology officer, McDonald’s Restaurants of Canada Ltd.; Susan Irving, chief marketing officer, Kruger Products; and Alexandra Panousis, CEO, Carat Canada.
“We look forward to welcoming brands, agencies, media owners, press, ad tech, and other interested parties to discuss ways to engage today’s multi-screen consumer in a world where video content and advertising are everywhere,” said Barry Frey, DPAA president and CEO. “This year’s event will have even greater resonance, coming at a time when businesses and society are coming back from an unprecedented shutdown, and brands need to connect with consumers quickly and in impactful ways.”
Registration to attend the event is now open.