Digital signs raise the bar


Photo courtesy Newad

Targeting young and affluent consumers in bars and nightclubs in major urban centres, Montreal-based Newad Indoor has added 700 liquid crystal displays (LCDs) to its out-of-home (OOH) advertising network, bringing its total deployment of digital signs to 1,300.

The new 0.6- to 4.6-m (24- to 180-in.) screens are operated in Vancouver, Calgary, Toronto and Montreal by BarNet, a digital OOH advertising firm. Each establishment operates an average of just over five displays and hosts about 2,500 customers each week. The LCDs are installed behind bar counters, around dance floors, in lounge areas and next to coat checks.

“Our partnership with BarNet strengthens our digital offer,” says Michael Reha, CEO of Newad. “Clients concerned with optimizing their revenue can expect a full range of products integrated into the lifestyle of a population segment that is difficult to reach with traditional media.”

“We are pleased to share our network with Newad, so national and local advertisers can benefit from new locations to maximize the potential impact of their campaigns,” says Brandon Lu, president of BarNet.