Digital display technology: Transforming the outdoor experience at today’s quick-service restaurants

As outdoor signage continues to evolve, quick-service restaurants (QSRs) are seeking digital technology to engage a captive audience at the drive-thru and capitalize on new opportunities.

As outdoor signage continues to evolve, quick-service restaurants (QSRs) are seeking digital technology to engage a captive audience at the drive-thru and capitalize on new opportunities.

Between lockdowns, shifts in consumer habits, and disrupted supply chains, quick-service restaurants (QSRs) and other businesses have had to make dramatic adjustments as to how they operate—and digital signage technology has played a huge role in enabling positive change.

As businesses continue adapting to the new normal, they need to communicate in meaningful ways with their customers. Digital signage solutions allow for real-time updates so businesses can arm customers with the most up-to-date messaging. Thanks to the latest innovations in technology, today’s businesses can inform customers about social distancing measures, business hours, and other relevant updates, while at the same time keeping staff safe.

The benefits of digital displays are well-established, with their impact seen across a variety of businesses, including retail and QSRs. In the restaurant space, digital displays can deliver improved visibility and an elevated customer experience compared to static displays, in addition to reducing costs for businesses.

To remain relevant and meet consumer expectations, operators in the food service industry will need to increasingly rely on technologies like digital and interactive signage. In recent years, QSRs have adopted digital signage management systems and display technology to:

  • Communicate menu items, new products, and promotions;
  • Provide nutritional information;
  • Pre-sell and promote specials;
  • Highlight customer rewards programs;
  • Raise awareness of the business’ community contributions and philanthropy; and
  • Recruit new staff members.

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