The key to successfully and safely delivering integrated brand experiences in the post-pandemic world lies in the skillful and strategic use of creativity and technology to connect, captivate, and convert.
On May 21, join Sign Media Canada’s legal and financial gurus from Wilson Vukelich LLP and Bank of Montreal (BMO) for the first segment of a three-part Q&A roundtable discussion series. Our experts will help navigate the various federal relief programs available to assist business owners amid the pandemic, as well as answer questions related to employment and financing during these unprecedented times.
Toronto-based Eventscape recently engineered, fabricated and installed Coty’s Fume Scent Lounge, which blends digital and static signage, inside the Hudson Bay Company’s (HBC’s) department store at Yorkdale Shopping Centre.
Retail remains the largest end-user group for transparent digital signage, according to a new report from market research firm Technavio, which predicts the technology will experience a compound annual growth rate (CAGR) of 29 per cent from 2017 to 2021.
The term ‘wayfinding’ has come a long way since Kevin Lynch first used it in an architectural context in his 1960 book, The Image of the City, where he defined it as the consistent organization of sensory clues in the external environment.
No commercial or public space, be it an office building, hospital, bank or shopping mall, is complete without directional signage to welcome visitors and guide them throughout the facility’s maze of offices or stores.
Canadian fashion retailer Joe Fresh recently used Astral Out of Home’s and Quebecor’s interactive transit shelter posters in Toronto and Montreal, respectively, to promote its new spring collections for women, men and children.