Toronto-based Eventscape recently engineered, fabricated and installed Coty’s Fume Scent Lounge, which blends digital and static signage, inside the Hudson Bay Company’s (HBC’s) department store at Yorkdale Shopping Centre.
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Retail remains the largest end-user group for transparent digital signage, according to a new report from market research firm Technavio, which predicts the technology will experience a compound annual growth rate (CAGR) of 29 per cent from 2017 to 2021.
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When Canadian frozen-food retailer M&M Meat Shops was recently rebranded as M&M Food Market, one major component of this transformation was implementing a ‘self-serve’ shopping model for its stores.
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The term ‘wayfinding’ has come a long way since Kevin Lynch first used it in an architectural context in his 1960 book, The Image of the City, where he defined it as the consistent organization of sensory clues in the external environment.
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No commercial or public space, be it an office building, hospital, bank or shopping mall, is complete without directional signage to welcome visitors and guide them throughout the facility’s maze of offices or stores.
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Canadian fashion retailer Joe Fresh recently used Astral Out of Home’s and Quebecor’s interactive transit shelter posters in Toronto and Montreal, respectively, to promote its new spring collections for women, men and children.
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Toronto-based Shikatani Lacroix Design (SLD) was commissioned in 2014 by Adidas’ golf apparel division to create ‘digital experiences’ for its retail merchandising displays across Canada.
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After working closely with the Toronto Blue Jays baseball team on multiple corporate and retail branding initiatives over the years, Toronto-based design firm Shikatani Lacroix recently configured an array of static and digital signage for the new flagship Jays Shop on the first level of Toronto’s Eaton Centre.
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Canadian companies and projects were among those honoured when the sixth annual Digital Signage Expo (DSE) Apex Content Awards were announced earlier this month in Las Vegas, Nev., sponsored by the Digital Signage Federation (DSF), Samsung and Peerless-AV.
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While it has become common for retailers to use digital signage as an additional form of product advertising, deployments of the technology are also being taken a step further with a focus on enhancing the shopping environment and giving customers a unique experience.
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