More than 140 new arenas in 30 cities have now been added to Newad’s Arena network to maximize its coverage across Canada.
Exclusive to Newad, these new digital and print advertising faces supplement the diverse formats and other creative initiatives that have been offered since 2012. This announcement coincides with evidence of growing interest on the part of advertising partners for audiences with significant discretionary income.
Newad has observed a more than 35 per cent increase in earnings in the last year for this network, which will now boast more than 8000 advertising faces spread out over more than 1000 sites from coast-to-coast. At present, the country’s biggest arena network can deliver 13.3 million monthly impressions to audiences highly sought-after by advertisers. The majority of them—parents of young athletes, active adults, spectators, or even trainers—are present at least once a week for approximately two hours, a prolonged exposure that is attractive to brands.
“The enhancement of our Arena network is in line with our willingness to work jointly with advertisers to implement high-impact solutions that maximize their investments in a large and fast-growing market,” said Jean-Philippe Leduc, Newad’s executive vice-president, client relations and business development.
Through four specialized networks—Restobar, Campus, Arena, and Wellness—Newad activates 40,000 digital and static boards each day in 6000 prime locations nationwide.