Today, 29 years after its inception, The Sign Cellar is a full-service provider with four full-time employees, operating out of a standalone building, comprised of an office/production area and a deep garage bay. Anchoring The Sign Cellar’s production is Roland’s most recent technology: a TrueVIS VG-540 1372-mm (54-in.) printer/cutter.
“Our VG-540 is a real workhorse,” says Hackl. “It runs every day we’re open, all day long.”
Doing it all
Kamloops is a growing metropolitan area, which means there are a lot of new businesses looking for signage. Hackl has gradually expanded the offerings of his shop into new products so he could provide all of the custom-printing his clients require to sufficiently brand and market their businesses.
“We offer a one-stop solution,” he explains. “Even copy shops are branching out. We really depend on the versatility of our printing and cutting equipment.”
These days, in addition to interior and exterior signage, posters, banners, wall and window graphics, and fleet and individual vehicle graphics, The Sign Cellar produces business cards, decals, brochures—even garments, such as logoed T-shirts.
Hackl’s clients range from small businesses and start-ups with owners who are searching for cost-effective branding strategies, all the way to established restaurants, service providers, and retail outlets. The shop provides signs and graphics for a university and fire department in the area, as well as signage solutions for large corporations, including Coca-Cola, Domtar, and New Gold Mines.
“It’s literally the full range—just one more thing that makes this business so enjoyable,” says Hackl.
The Sign Cellar also finds ways to contribute to the local community. Hackl encourages non-profits to get in touch so he can help them with publicizing events or marketing their services.