Storz & Bickel

Storz and Bickel manufactures vaporizer products for customers with more refined taste. As such, it was important to provide an environment that could do justice to the product assortment. For this project, DNS worked with the brand from concept design to build at our in-house facility.

Given the higher retail value of these items, it was important to include security features in the fixture design, while creating a pleasing esthetic that denoted the luxury of the product. We decided to present it on a glass floor tower with built-in lighting, and moreover, a clear environment to highlight the unique nature of this product lineup.

Second, we were challenged with creating a countertop display that could offer the same security as the enclosed tower space. Volcano imagery was printed on polyethylene terephthalate glycol (PETG), and for high impact, we used a gloss acrylic second surface.

The success of this implementation in Canada led to the expansion of this fixture into international retail in both the U.S. and Germany.

Maxum Fitness

We were eager to participate in this project at Maxum Fitness in North York, Ont. It allowed our team to lead the process from concept to completion. We started with the concept of “workout from home,” which was then carried into the brand’s online and offline marketing. The environment blends print, lighting, and the layering of many surface textures and design elements to complete a unified esthetic. We used brushed metal laminate for the wall panels, halo lighting to highlight the equipment, and of course, a feature wall which showcases the key brand messaging to encourage a lifestyle change.

Maxum Fitness is an example of the drive for experience that connects with the brand messaging. The ultimate goal for this project was to create a sleek environment which allowed the product to shine alongside the brand.

Conclusion

Looking ahead into 2023, many new opportunities will arise in the retail fixture and POP sphere. With the development of brands and spaces in the post-COVID era, the continuation of technology connecting the customer to the brand journey before and after purchase, and the ongoing evolution of the retail environment, DNS is poised to support them all.

A general manager at DNS Industries, Jay Dover is a retail environment professional with more than 40 years of experience in bringing clients’ visions to fruition. Dover is highly experienced in the manufacturing of POP displays, retail environments, wayfinding signage, and print production processes.