Company launches OOH campaign in Toronto using new 3D technology

Canadian Tire Corporation has launched one of the first campaigns in Canada to use Branded Cities’ Activate DreamRoom 3D technology at Toronto’s Yonge and Dundas and Union Station. Photo courtesy Branded Cities

Canadian Tire Corporation has launched one of the first campaigns in Canada to use Branded Cities Activate DreamRoom 3D technology at Toronto’s Yonge and Dundas and Union Station.

Branded Cities, a premier Out-of-Home media company specializing in iconic venues, says this technology is the “hottest trend in digital Out-of-Home and a monumental addition to an already impressive collection of more than a dozen digital capabilities that Branded Cities offers its clients.”

DreamRoom 3D uses proprietary technology that enables brands to create an immersive world within their ad and generate a memorable and engaging experience for audiences. This type of execution is further enhanced with full-motion digital screens and is best applied to large-format assets in high-traffic venues.

“It is thrilling to be on the leading edge of innovative and exciting technology, and we are excited to bring this world-class feature into the digital Out-of-Home industry here in Canada,” said Toby Sturek, president of Branded Cities Canada. “Our iconic venues, which include the largest full-motion digital screens in the country, are the prefect medium to execute this creative expression. This campaign by Canadian tire showcases our goal of providing the best solutions for our clients and will leave an unforgettable impression throughout the city and our industry.”

The ad features Canadian Tire’s lineup of pet food products available in-store. The products are accompanied by a live three-dimensional recording of a dog at Yonge and Dundas, and a cat at Union Station. The campaign began on November 8 and will run for four weeks. A special campaign activation is scheduled to take place on November 21 at Yonge and Dundas which includes a massive display and giveaways.

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