COMMB bolsters team to prepare for new data, methodologies, media suite release

The Canadian Out of Home Marketing and Measurement Bureau (COMMB) has boosted its team as it prepares for the release of new, comprehensive market data, audience measurement, and an updated media suite platform.

The Canadian Out of Home Marketing and Measurement Bureau (COMMB) has boosted its team as it prepares for the release of new, comprehensive market data, audience measurement, and an updated media suite platform.

The Canadian Out of Home Marketing and Measurement Bureau (COMMB) has boosted its team as it prepares for the release of new, comprehensive market data, audience measurement, and an updated media suite platform.

The association has filled four newly created positions and elevated four other staff members into roles aligned for the organization’s growth,

“This is a pivotal year in which we will be launching not just a powerful new product, but also

vast new data sets and new methodologies,” said COMMB president Amanda Dorenberg. “We

must support this launch with marketing insights, educational components, and user experience

that ensure widespread industry adoption of these new initiatives.”

Gary Harutyunyan, the bureau’s new technical product manager, will oversee the platform development process, ensuring all products and applications integrate seamlessly with each

other. He has nearly a decade of experience in business systems analysis, software engineering, product and project management, most recently with McMaster University.

Mo Ghoneim has assumed the role of vice-president of communications, partnership, and marketing, where he will oversee the communications of upcoming launches and strategic, industry-facing initiatives. He held a similar role at Outfront Media in the past three years.

As marketing co-ordinator, Hanna Zaretski will report to the director of marketing and partnerships, Lara Menzies. Zaretski is a resourceful digital marketer with a passion for data, analytics, and developing cross-platform marketing strategies for B2B and B2C audiences.

Former COMMB contractor, Jessica Bialczak now fills the geographic information system (GIS) data assistant role full time. She will apply geolocation best practices to out-of-home (OOH) concepts to help marketers better target their intended audiences, working with the new COMMB data.

The new staff members will support the association as it finalizes and promotes its upcoming releases scheduled for the end of 2021, said Dorenberg. Increasing the bureau’s internal capacity ensures smooth product development and rollout transitions while empowering the association to invigorate its marketing initiatives.

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Four employees have also been promoted including:

  • Adrian Makurat to senior director of research;
  • Lara Menzies to director of marketing and partnerships;
  • Natalie Willim to director of finance; and
  • Rodney Bisnath to senior manager of data and insights.

“In her first six months as president, Amanda has moved swiftly to enhance and restructure the organization’s team, technical capabilities, and support bandwidth to ensure a pivotal launch

year for the industry,” said Michele Erskine, CEO Outfront Canada, and chair of the COMMB board of directors. “This year sees the culmination of more than three years of investment in fresh data and tools, which will support OOH’s rapid growth trajectory.”

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