Out-of-Home (OOH) Advertising

Live billboard marks Remembrance Day

November 28, 2011

The Historica-Dominion Institute revealed a ‘live’ billboard at Toronto’s Old City Hall during the city’s Remembrance Day service, as part of a campaign to increase the public’s awareness of war veterans and their stories. Six cadets stood side-by-side in front of a billboard and saluted, forming an image of the date, 11/11/11. Flanked by a… Continue reading...

Bus advertising deal rolls out in Moncton

November 14, 2011

Codiac Transpo, which operates buses in Moncton, N.B., has awarded the advertising rights on its vehicles for the next three years—with two further one-year renewal options—to Pattison Outdoor Advertising. The contract, which came into effect in October, covers all...

Ad column puts its signature on downtown Toronto

October 11, 2011

Montreal-based Astral Out-of-Home has begun to deploy a new outdoor advertising sign format, the Signature Column, in downtown Toronto. The column design supports both ads and information for passersby. The initial network of Signature Columns will consist of 120...

Bacteria boards redefine ‘viral marketing’

September 26, 2011

To advertise this month’s release of Contagion, Warner Bros. Canada commissioned two signs specially made with live bacteria, which gradually grew to spell out the movie’s title in storefront windows on Toronto’s Queen Street West.

West Vancouver previews new transit shelters

August 8, 2011

The district of West Vancouver has partnered with Pattison Outdoor, a national out-of-home (OOH) advertising firm, to design new bus shelters, which are planned for construction this summer and installation in the fall. The deal will provide 30 new...

TTC signs new transit advertising contract

July 25, 2011

The Toronto Transit Commission (TTC) has awarded out-of-home (OOH) advertising rights throughout its system to Pattison Outdoor, with a new contract effective January 1, 2012. The 12-year deal includes two five-year renewal options. The new contract covers all advertising...

OOH deal reached with Vancouver baseball club

May 9, 2011

Montreal-based out-of-home (OOH) advertising firm Zoom Media has partnered with the Vancouver Canadians, a minor-league baseball team, to promote upcoming games across their home city. The OOH ad deal is using Zoom’s existing poster and digital sign placements throughout...

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Out-of-Home (OOH) Advertising

Live billboard marks Remembrance Day

Bus advertising deal rolls out in Moncton

Ad column puts its signature on downtown Toronto

Bacteria boards redefine ‘viral marketing’

West Vancouver previews new transit shelters

TTC signs new transit advertising contract

OOH deal reached with Vancouver baseball club

Summa DC4-SX refurbished Printer Cutter

Popular Articles

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Out-of-Home (OOH) Advertising

Live billboard marks Remembrance Day

Bus advertising deal rolls out in Moncton

Ad column puts its signature on downtown Toronto

Bacteria boards redefine ‘viral marketing’

West Vancouver previews new transit shelters

TTC signs new transit advertising contract

OOH deal reached with Vancouver baseball club

Summa DC4-SX refurbished Printer Cutter

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Popular Articles

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