Codiac Transpo, which operates buses in Moncton, N.B., has awarded the advertising rights on its vehicles for the next three years—with two further one-year renewal options—to Pattison Outdoor Advertising. The contract, which came into effect in October, covers all advertising opportunities on and inside the 32 buses in Codiac’s fleet, including ‘king’ posters on the…
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As part of a corporate rebranding project, the Greater Toronto Airports Authority (GTAA) has introduced a stand-alone information kiosk centre at Pearson International Airport, designed by ZAS Architects and engineered, fabricated and installed by Eventscape. The 83.6-m2 (900-sf) structure, housed in the airport’s main terminal building, includes aluminum display boards, a free-standing canopy supported by…
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Targeting young and affluent consumers in bars and nightclubs in major urban centres, Montreal-based Newad Indoor has added 700 liquid crystal displays (LCDs) to its out-of-home (OOH) advertising network, bringing its total deployment of digital signs to 1,300. The new 0.6- to 4.6-m (24- to 180-in.) screens are operated in Vancouver, Calgary, Toronto and Montreal…
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National telecommunications carrier Telus has formed a new agreement with software provider Stratacache to create a suite of services for small to large business customers, dubbed Telus Digital Media Solutions. Under the strategic partnership, Stratacache’s ActiVia for Media is being deployed on the carrier’s fourth-generation (4G) wireless network across Canada to allow businesses to adjust…
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Montreal-based Astral Out-of-Home has begun to deploy a new outdoor advertising sign format, the Signature Column, in downtown Toronto. The column design supports both ads and information for passersby. The initial network of Signature Columns will consist of 120 raised structures, each with two advertising faces illuminated by light-emitting diodes (LEDs), for a total of…
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To advertise this month’s release of Contagion, Warner Bros. Canada commissioned two signs specially made with live bacteria, which gradually grew to spell out the movie’s title in storefront windows on Toronto’s Queen Street West.
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Following three years of research and development (R&D), Empire Screen Printing has reportedly become the first company in the world to use ultraviolet (UV) light-emitting diode (LED) ink-curing technology in a screenprinting environment. The print provider, based in Onalaska, Wisc., worked in close co-operation with several industry partners, including ink manufacturer Nazdar, UV-LED curing system…
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A new mural was unveiled in Montreal on September 15 in honour of Oscar Peterson, the world-renowned Canadian jazz musician who died in 2007 at the age of 82. The piece is positioned opposite the park already named for him.
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The Vancouver International Airport has expanded the use of digital signage throughout its facilities. The network now includes flight arrival and departure information displays, gate information screens, wayfinding displays and entertainment screens, for a total of approximately 1,300 digital signs installed throughout Canada’s second busiest airport. The expansion follows the signing in June 2009 of…
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Ice hockey equipment manufacturer Bauer recently began using digital signage to deliver video content to its leading retail partners in Canada, the U.S. and Europe.
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