Innovations

OMAC updates interactive OOH mapping tool

November 2, 2015

The Out-of-Home Marketing Association of Canada’s (OMAC’s) interactive mapping tool, which allows users to view multiple out-of-home (OOH) networks’ coverage in a single market, has been updated to include all of its members’ complete inventories.

Czech Philharmonic hosts world’s longest video-mapping show

October 30, 2015

The Macula, a Czech projection mapping company, recently staged the Sim/Nebula, a private show accompanied by the Czech Philharmonic symphony orchestra. At 45 minutes, it was reportedly the world’s longest video-mapping project to date.

Vancouver billboards take aim at illegal guns

October 20, 2015

Out-of-home (OOH) advertising firm Pattison Outdoor recently partnered with Crime Stoppers, the Vancouver Police and the Royal Canadian Mounted Police (RCMP) to help promote a ‘cash for guns’ campaign to get illegal firearms off the street.

OOH extends to smartphones in the Path

October 15, 2015

Pattison Onestop, the digital signage division of out-of-home (OOH) advertising firm Pattison Outdoor, recently partnered with Zappit to launch a service that delivers OOH campaigns to consumers’ smartphones.

TUFF turns nine on digital signs

September 21, 2015

The ninth annual Toronto Urban Film Festival (TUFF) rolled out short, silent movies on Pattison Onestop’s Toronto Transit Commission (TTC) subway station screens, a Pattison Outdoor digital billboard near Toronto’s Yonge-Dundas Square, online and elsewhere from September 12 to 20.

Little boy wins big billboard campaign for a cause

September 9, 2015

A recent Outfront Media digital out-of-home (DOOH) campaign at Toronto’s Yonge-Eglinton Centre (YEC) helped publicize Max’s Big Ride, an effort to raise awareness of and funds for Duchenne muscular dystrophy (DMD) research.

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Innovations

Digitally projected Supergirl flies through downtown Toronto

OMAC updates interactive OOH mapping tool

Czech Philharmonic hosts world’s longest video-mapping show

Vancouver billboards take aim at illegal guns

OOH extends to smartphones in the Path

TUFF turns nine on digital signs

Little boy wins big billboard campaign for a cause

Kongsberg X24 table- 2022- Almost new

Popular Articles

Read the Latest Issue

Innovations

Digitally projected Supergirl flies through downtown Toronto

OMAC updates interactive OOH mapping tool

Czech Philharmonic hosts world’s longest video-mapping show

Vancouver billboards take aim at illegal guns

OOH extends to smartphones in the Path

TUFF turns nine on digital signs

Little boy wins big billboard campaign for a cause

Kongsberg X24 table- 2022- Almost new

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Read the Latest Issue