The ninth annual Toronto Urban Film Festival (TUFF) rolled out short, silent movies on Pattison Onestop’s Toronto Transit Commission (TTC) subway station screens, a Pattison Outdoor digital billboard near Toronto’s Yonge-Dundas Square, online and elsewhere from September 12 to 20.
North America’s largest commuter film festival screened 63 one-minute shorts at more than 290 subway platform screens, reaching an audience of more than one million passengers, and online at www.torontourbanfilmfestival.com. In addition, a series of eight-second videos appeared on the billboard; seven films representing five provinces were displayed on Onestop digital signs in 43 shopping malls across the country; and ‘sister festival’ shorts appeared on Onestop screens in the Edmonton Light Rail Transit (LRT) system.
“TUFF turns an ordinary commute into an extraordinary moment,” says Sharon Switzer, the festival’s director. “Our ninth edition included some amazing films from local artists and from around the world.”