What exactly are companies looking for in POP?

Proof of Placement (POP) is one way companies can look at tangible evidence that shows them they have gotten what they have paid for. This can come in different forms, such as daily delivery logs, in-depth impression analytic reports, GPS and satellite tracking, photography and video footage, and more.

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A crucial tool in reopening safely after COVID-19

The pandemic has caused unimaginable disruption among many markets, with the hospitality industry among the worst impacted by the crisis. Helping those in this sector get up and running safely when permitted to do so is crucial to their long-term survival.

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