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Ikea OOH campaign wins first Grand Iris Award

Diamond Integrated Marketing’s out-of-home (OOH) advertising campaign that announced the 2017 opening of Ikea’s first store in Atlantic Canada has won the Canadian OOH Marketing and Measurement Bureau’s (COMMB’s) first annual Grand Iris Creative Award.

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Brand marketers underuse OOH, study suggests

Marketers of successful brands allocate an average of only 13 per cent of their budgets to out-of-home (OOH) advertising, according to a new report from the World Advertising Research Centre (WARC), despite the lower cost compared to other paid media.

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Carte Blanche DOOH competition opens

Astral’s ninth annual Carte Blanche digital out-of-home (DOOH) advertising competition is now open to submissions for Western Canada (Vancouver, Edmonton and Calgary), Toronto and Quebec. The deadline for entries is Apr. 16, 2018.

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TTC April Metropass features Bloorcourt mural

The Toronto Transit Commission’s (TTC’s) customized April 2018 Metropass features an image of a street mural created by artist Jason Pinney for the Bloorcourt Village Business Improvement Area (BIA).

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DSE to host DSF’s DOOH strategy summit

This month’s Digital Signage Expo (DSE) in Las Vegas, Nev., will kick off with a new, full-day, nine-part digital out-of-home (DOOH) strategy summit, presented by the Digital Signage Federation (DSF).

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