In-store signs for wayfinding and branding

Point-of-purchase (POP) or point-of-sale (POS) signage is, by definition, posted in places where shoppers make decisions about goods and services offered for sale, such as supermarket aisles, or where their transactions occur, such as cashier counters. In these locations, displays can be used to advertise regular items or special promotions.

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Getting the message right

Digital signage is reaching venues of all types, from government buildings to hotels, from post-secondary schools to corner stores. As the medium becomes more mainstream, the most successful deployments have involved organizations finding ways to match the technology’s benefits to their specific needs.

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Bonding with adhesives

Adhesive-based bonding offers some distinctive sign-fabrication advantages that are not possible with mechanical fasteners. A well-planned adhesive application can enhance a sign’s outdoor durability, making it more watertight, airtight and impact-resistant, while also offering the opportunity for design enhancements.

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Trends in fabric graphics

New printing technologies continue to meet the needs of an increasingly ‘visual’ world. Using fabrics rather than traditional papers or polyvinyl chloride (PVC), for example, soft signage is now a rapidly growing segment of the wide-format digital printing market.

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Market trends for signage

Light-emitting diodes (LEDs) are used in a variety of stationary and mobile signs and professional displays, including large outdoor video screens, building façades, stadium screens, dynamic billboards, taxi signs, indoor retail displays, restaurant and supermarket signs, channel letters, etc.

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