This year’s Digital Signage Expo (DSE) trade show and educational conference set all-time records by drawing more than 200 exhibitors—including 45 first-timers— and 4,100 attendees to a show hall that topped 7,804 m2 (84,000 sf).
The 13th DSE ran from March 15 to 18 at the Las Vegas Convention Center, its usual venue, in Las Vegas, Nev. Among the attendees, who arrived from 69 countries, 45 per cent were verified as digital signage end users, the expo’s primary target audience, marking a seven per cent increase over 2015.
“The big takeaway from DSE 2016 is the attendees were highly qualified,” says Andrea Varrone, the show’s director. “We worked hard to bring them to the show floor by expanding the breadth and depth of our marketing program, increasing the event’s social media reach and leveraging the talents of our attendee relationship team. The investment paid off, as DSE continues to be the only venue for digital signage companies to connect with end users who are knowledgeable about the industry and ready to make purchasing decisions.”
These attendees included senior managers, communications specialists, marketers, administrators and technologists representing large, well-known brands, such as McDonald’s, Nike, Porsche, Disney, Facebook, Honda and Kimberly-Clark.
“Exhibiting at DSE is a top priority for us,” says Nick Belcore, executive vice-president (EVP) of Peerless-AV, which provides mounting equipment and cable management systems for projectors, digital signs and kiosks. “DSE has offered tremendous value to our business by providing an opportunity to meet with customers and partners looking for the best solutions in the market.”
The next DSE is scheduled for March 28 to 31, 2017, at the same venue.