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Digital Signage: Evolution of the ad-based network

It is a time of tremendous growth in the digital out-of-home (DOOH) advertising sector. The scope of digital signage network placements keeps expanding to new horizons. Marketers and agencies have realized dynamic place-based advertising is now well-established, achieving solid results and offering significant new opportunities.

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Digital Signage: In-store interactivity

While digital signage has frequently been deployed in a variety of retail applications, the true potential of the medium has yet to be tapped, in terms of full customer engagement through interactivity.

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Digital Signage: Rise of the video wall

On October 16, 2012, the University of Waterloo held the grand opening of its new campus in downtown Stratford, Ont. As home to the university’s digital media program, the campus represents an intersection of technology, arts and business.

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Wide-format Printing: Working with colour profiles

Understanding the roles of International Color Consortium (ICC) profiles, working colour spaces and raster image processor (RIP) input and output profiles is critically important to a well-managed production workflow in wide-format digital printing.

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Wide-format Printing: What’s next in the graphics market

The large-format graphics printing sector is global in scope and continues to see significant developments in research and development (R&D). Early adopters of digital inkjet printing have long been ahead as the technology has become mainstream, with many others following their path.

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Wide-format Printing: A growing market for lenticular displays

Three-dimensional (3-D) effects are in vogue these days, with advanced technology yielding a deluge of 3-D movies, TVs, video games and cameras. In keeping with this trend, many out-of-home (OOH) and point-of-purchase (POP) marketers are also trying to convey their messages in 3-D to better attract attention.

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New opportunities in graphic applications

In 2011, worldwide demand for printed graphics drove significant growth within the industry. The resulting boom in digital printing, especially, has pushed more print service providers (PSPs) to capitalize on business opportunities related to new and recent technologies, such as ‘latex’ durable aqueous inks and versatile printers that can handle a wide range of substrates.

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Reducing waste with magnetic graphics

The point-of-purchase (POP) graphics printing sector might not traditionally be known for its sustainability or ‘eco-friendliness.’ Given the nature of POP displays, after all, the graphics need to be changed out often, to keep up with the latest product and service offerings, sales, promotions and trends.

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In-store signs for wayfinding and branding

Point-of-purchase (POP) or point-of-sale (POS) signage is, by definition, posted in places where shoppers make decisions about goods and services offered for sale, such as supermarket aisles, or where their transactions occur, such as cashier counters. In these locations, displays can be used to advertise regular items or special promotions.

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Getting the message right

Digital signage is reaching venues of all types, from government buildings to hotels, from post-secondary schools to corner stores. As the medium becomes more mainstream, the most successful deployments have involved organizations finding ways to match the technology’s benefits to their specific needs.

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