Digital Signage: Wayfinding’s new direction

28 July 2013

While digital signage has now reached a broad variety of markets and applications, wayfinding represents one of the specific fields where the technology offers the most significant opportunities for changes and advancements.

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Wide-format Printing: A new generation of POP displays

28 July 2013

Point-of-purchase (POP) displays have been a staple of advertising in retail environments for many years, ranging from simple merchandising to high-end fixtures and differentiating the many products competing for shoppers’ attention on store shelves.

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Environmental Graphic Design: Dynamic architecture and interior décor

31 May 2013

As designers, architects and artists become more familiar with digital media, a range of technologies are significantly influencing their work. Indeed, these technologies may soon become just another tool in their box or another material to choose from.

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Last Impression: Dominating graphic elements

3 May 2013

Earlier in 2013, Rinaldi Communication Marketing and out-of-home (OOH) advertising firm Zoom Media helped the Quebec Subaru Dealers’ Association steal the show with a domination marketing stunt at the annual Salon de l’Auto, also known as the Montreal International Auto Show.

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Top three trends at the 2013 International Sign Expo

2 May 2013

The International Sign Association’s (ISA’s) 2013 International Sign Expo, which was held in April in Las Vegas, Nev., featured a sold-out show floor, with thousands of attendees eager to get a glimpse of the latest materials, technology and equipment.

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Digital Signage: Evolution of the ad-based network

4 April 2013

It is a time of tremendous growth in the digital out-of-home (DOOH) advertising sector. The scope of digital signage network placements keeps expanding to new horizons. Marketers and agencies have realized dynamic place-based advertising is now well-established, achieving solid results and offering significant new opportunities.

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Digital Signage: In-store interactivity

3 April 2013

While digital signage has frequently been deployed in a variety of retail applications, the true potential of the medium has yet to be tapped, in terms of full customer engagement through interactivity.

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Digital Signage: Rise of the video wall

3 April 2013

On October 16, 2012, the University of Waterloo held the grand opening of its new campus in downtown Stratford, Ont. As home to the university’s digital media program, the campus represents an intersection of technology, arts and business.

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Wide-format Printing: Working with colour profiles

5 February 2013

Understanding the roles of International Color Consortium (ICC) profiles, working colour spaces and raster image processor (RIP) input and output profiles is critically important to a well-managed production workflow in wide-format digital printing.

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Wide-format Printing: What’s next in the graphics market

6 January 2013

The large-format graphics printing sector is global in scope and continues to see significant developments in research and development (R&D). Early adopters of digital inkjet printing have long been ahead as the technology has become mainstream, with many others following their path.

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