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Bus wraps go 3-D to promote Sony movies

Large-format graphics company Carisma recently used three-dimensional (3-D) printing technology to add illuminated elements to double-decker bus wraps promoting Sony Pictures’ The Angry Birds Movie and Ghostbusters.

“Initially, we produced one 3-D Angry Birds model to demonstrate our capabilities,” says Moshe Gil, Carisma’s CEO. “Sony was immediately taken with the quality and scale and increased its order in the run-up to the movie. Then, they were so blown away by the attention generated around the campaign, they sought something similar for Ghostbusters.”

Carisma used its Massivit 1800 3-D printer to produce 10 ‘no ghost’ signs, recreating the movie’s famous logo at a height of 4.3 m (14 ft), which were then affixed to a fleet of buses and illuminated.

“Bus wraps are not new for companies like ours, but the ability to offer 3-D printed versions takes the application to new frontiers,” says Gil. “Before the Massivit 1800, there was a substantial gap in the market for producing large-scale models with a super-fast turnaround time.”

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