The System-on-Chip (SoC) beta from Broadsign is now available. The new Broadsign solution supports the LG webOS and Samsung Tizen smart screen operating systems, as well as the BrightSign OS, to enable intelligent out-of-home (OOH) ad playlist generation, proof-of-play reporting, and dynamic campaign delivery.
Broadsign for SoC arrives as advertiser interest in OOH continues to surge, making it easier for media owners to expand their networks with SoC solutions to advance monetization efforts. It includes a host of capabilities from the Broadsign OOH advertising platform to help users streamline campaign management across mixed screen networks spanning environments from transit to banks, cinema, educational institutions, healthcare, hotels, retail, smart cities, EV charging stations, and more.
Broadsign for SoC highlights include:
- Streamlined network operations: Manage all inventory from one central location and support nearly any mixed-screen network
- Smart screen optimization: Harness the most powerful OOH advertising platform to get the most out of smart screen inventory
- New revenue opportunity: Unlock ad-based revenue by opening SoC-equipped screens, either from direct or programmatic OOH channels
- Advanced network scalability: Reliable, scalable, and automated workflows make it easy to grow networks without bounds
“SoC represents the next big opportunity for Broadsign customers to expand their OOH footprint and reduce their hardware investment,” said Maarten Dollevoet, CRO, Broadsign. “We’re thrilled to bring all the automation, inventory optimization, and monetization opportunities that the Broadsign platform offers to SoC solutions from major industry players like LG, Samsung and BrightSign via this launch.”