Out-of-home (OOH) marketing solution company Broadsign International Inc., has been selected by Pattison Outdoor Advertising, a digital-placed media company, to help optimize its operational efficiency.
As part of the collaboration, Broadsign, which is headquartered in Montreal, will provide a suite of software tools to yield on more than 4000 programmatically enabled screens across Pattison’s network.
As part of the collaboration, The project will focus on Broadsign’s ad-serving solution to automate the delivery of targeted content to Pattison’s screens. Broadsign Direct will also be incorporated to enable real-time inventory availability and booking for sales teams to help optimize network yield. All screens which are currently connected to Broadsign’s Campsite digital OOH exchange will also integrate with the Broadsign Reach programmatic platform. Together, the software will enable Pattison to attract new advertisers from national and international demand sources.
“Optimizing our digital assets and amplifying our programmatic capabilities are key missions for us over the coming years,” said Pattison’s vice-president and general manager Cam Milne.