To recognize and celebrate Rotary Clubs’ 100 years of service locally, the City of Nanaimo, B.C., invited artists to reflect on the foundation’s areas of focus and create street banner designs as part of a competition.
A playful, eye-catching design by Amy Pye, the award-winning principal at Pye Design and a community-minded entrepreneur, was selected from several submissions. The design, rendered in Rotary’s blue and gold colours, includes graphics that point to the club’s commitment to promoting peace, fighting disease, supporting education, as well as other areas of work.
“My goal with these banners was to visually embody the core values of Rotary,” said Pye. “I’ve attended many of the service club’s meetings, and I feel confident these banners speak to the wonderful things they do for the community.”
Pye has worked in communication design on Vancouver Island for more than 15 years and has led initiatives to secure coats and school supplies for kids, an awareness campaign on violence against women, and other impactful projects.
“Pye’s design connects with and celebrates Rotary, which was the original intention of the project, but beyond that, I think the graphics on the banner will resonate with people in different ways, especially as we continue to navigate the current health crisis as a community,” said Julie Bevan, manager of culture and events at the City of Nanaimo. “At a time when issues around health care and science are at the forefront, when learning is taking place in new ways, and when we’re thinking about how we’re connected globally, Pye’s banner seems especially relevant, and we hope people notice and appreciate the project as one that contributes to pride of place.”