Allvision welcomes new COO/CAO and general counsel

Richard Zecchino has joined Allvision as its new COO/CAO and general counsel.

Allvision, Canada’s pure-play digital out-of-home (DOOH) media company, with a collection of premium digital billboards in Canada’s largest markets, has welcomed Richard Zecchino as its new COO/CAO and general counsel.

Zecchino brings with him nearly 17 years of legal and practical experience in all aspects of the out-of-home (OOH) industry, the last seven of which were spent with Adams Outdoor Advertising as its vice president of real estate and general counsel. Prior to joining Allvision, Zecchino also served as the general manager for the State of Michigan for Adams over the last two years and grew sales by more than 20 per cent during that period. Prior to his time with Adams, Zecchino represented various OOH companies as a partner in the Michigan-based firm Honigman Miller Swartz and Cohn.

“We are thrilled to have Rich join the Allvision team,” said Greg Smith, CEO of Allvision. “Rich has a deep and highly valuable knowledge of the business, and we are positive he will greatly enhance our already fast-growing company.”

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