A direct hit: How DTG printers are helping pros meet the moment

Printer manufacturers have also developed technology which allows users to print on multiple shirts at once.

Printer manufacturers have also developed technology which allows users to print on multiple shirts at once.

Another important consideration is the level of upkeep required. As with any printer, a clean machine will always provide better, more consistent output. Some DTG printers are self-cleaning and only require a 15-minute cleaning by an operator once a week, while others need more frequent or longer attention. It is beneficial to have a clear understanding of the cleaning and maintenance requirements for any printers under consideration, and to know that the manufacturer will stand behind their products.

Planning for the future

When debating a printer purchase, it is also important to consider what comes next for the shop’s growth. Depending on projected sales, it can be advantageous to consider a larger, more productive printer initially and plan to grow into it, rather than looking for a second or larger printer in six months or a year. Next-generation DTG printers can produce as much as three typical DTG printers and only require one operator.

Trends in the DTG sphere

The direction of the DTG market today is a clear move beyond simple T-shirt production. The newest DTG printers offer users the flexibility to print on higher margin products such as backpacks, towels, and blankets. This flexibility also helps shops looking to differentiate themselves by offering a more diverse product line.

Printers equipped with a variety of platen sizes provide users the freedom to instantly scale up to high-volume production or produce short-runs and specialty items. This versatility means PSPs are ready for whatever walks in the door.

In addition, today’s printers allow a variety of fabrics including richer materials like cotton and tri-blends, which normally require a larger size platen. With flexible production printers, PSPs can print 1346.2- x 1625.6-mm tablecloths or prefabricated jerseys. It is all about offering a variety of products through the evolution of DTG printing technology.

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Looking ahead

Lately, there seems to be a DTG printer on practically every street corner. PSPs are looking for ways to bring their garment business in-house, both to increase profitability and to set their business apart from
their competition.

With rising demand for short-run and specialty printed apparel and fabrics, the future is bright for DTG printing. Offering simplified workflows and more powerful and versatile production, the newest printing technology provides easy and innovative ways for businesses to expand their product line and satisfy their clients. The ability to print on larger and thicker items also provides print shop owners with an opportunity for improved profitability.

As more PSPs see an increased demand for DTG printing, it may be beneficial for them to evaluate their current printer options, as well as the benefits DTG production can bring to their business.


1 For more information, visit https://www.futuremarketinsights.com/reports/direct-to-garment-printing-market.

Kitt Jones is a co-creation product manager at Roland DGA.

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