PATTISON Outdoor has introduced Digital Twins, a new virtual tool designed to help advertisers plan and approve out-of-home (OOH) campaigns by providing 3D, to-scale recreations of actual advertising environments.

Developed in-house by PATTISON’s marketing team, Digital Twins allows users to visualize creative work in context, integrating artwork into realistic digital spaces. This enables clients and designers to see how static and video ads will appear in real time from multiple viewing angles, considering traffic flow and surrounding structures.

“Clients can now virtually tour ad placements and design concepts without the need to leave their office,” said Steve McGregor, President of PATTISON Outdoor Advertising. “Campaigns will be showcased exactly how they will appear in the real world.”

The first environment available in the tool is Toronto’s TTC Union Station, with plans to add airports, transit vehicles, and other place-based settings soon.

The web-based application is accessible upon request through PATTISON account executives.