Outfront Media Inc., has partnered with real estate investment trust company RioCan to create high-tech advertising installations in the reimagined Yonge Sheppard Centre (Toronto).

Forty-eight high-definition (HD) digital screens will offer marketing opportunities throughout the retail, residential, and commercial hub. The new venture marks an expansion of a long-standing partnership between the two companies who collaborated on a similar project at Yonge Eglinton Centre (Toronto).

The vibrant digital network of screens installed at the site are supported with beacon technology, which provides advertisers valuable granular data on traffic.

“We’re excited to be able to deliver impactful and engaging audience interactions in this unique environment in an emerging neighbourhood,” said Outfront Media’s CEO, Michele Erskine. “The Yonge Sheppard Centre provides an excellent opportunity for full-motion video campaigns that can be paired with activations within the building for added impact.”

RioCan’s vice-president of innovation and sustainability, Anushka Grant added: “The digital signs enhance the vibrancy of our mixed-use spaces and provide advertisers with innovative opportunities to effectively connect with the demographic our retail spaces attract.”