Here’s your quick morning update on news in the sign industry:

1. Having renewed its strategic partnership with GoodLife Fitness, out-of-home (OOH) advertising firm Zoom Media continues to serve as the exclusive third-party representative for all ads and entertainment in GoodLife, Énergie Cardio, Éconofitness and Fit4Less clubs across Canada.

2. In April, the International Digital Enterprise Alliance (IDEAlliance) will present a free ‘summit’ on the G7 methodology for colour management at Graphics Canada, featuring four of the best-known experts in the field.

3. Out-of-home (OOH) advertising company Pattison Outdoor has launched what it calls the first-to-market proof-of-performance tool for digital OOH (DOOH) network ad planning and management.

4. The Federation of European Screen Printers Associations (FESPA) is continuing to reposition itself as a global organization for the wide-format printing industry through a number of new initiatives, including a reworked expo and an industry census.

5. Following a competitive request for proposals (RFP) process, Cineplex Digital Media (CDM) has been selected to install, operate and maintain a new digital signage network in shopping centres managed by Morguard Investments across Canada.