5 things to know
Here’s your quick morning update on news in the sign industry:
1. Cadillac Fairview (CF) recently encouraged people passing by Toronto’s Eaton Centre to take ‘selfie’ photos and upload them with the hashtag #TorontoStyle, then showcased them on the shopping mall’s new 753-m2 (8,100-sf) digital billboard.
2. Kornit Digital’s 1.8-m (5.9-ft) wide Allegro digital roll-to-roll (RTR) textile printing system played a role in a recent episode of Project Runway, a popular TV series where fashion designers compete to produce apparel with limited time and resources.
3. The global digital signage industry will enjoy a compound annual growth rate (CAGR) of more than five per cent from 2016 through 2020, at which point it will exceed $14 billion U.S., according to analysts for market research firm Technavio.
4. In a new six-month pilot project, the Toronto Transit Commission (TTC) is using printed vinyl floor and wall decals to help raise the profile of musicians performing in dedicated spaces throughout its subway system.
5. Interactive video walls can be effective for creating engaging brand experiences for a specific audience, but they can also entail high costs. With this in mind, it is important first to understand the ins and outs of the technology and then to develop a strategy for deployment.
