Here’s your quick morning update on news in the sign industry:

1. Captivate, which installs and operates digital signs in office buildings’ elevators and lobbies, has added two new major towers to its Canadian media network and renewed its agreement with Cadillac Fairview for 12 others.

2. Following the development of a comprehensive, multimodal travel strategy, Toronto’s municipal government has launched a wayfinding signage pilot project in the city’s downtown core, focusing on the needs of pedestrians and transit passengers. 

3. Montreal-based digital signage firm iGotcha Media’s president Greg Adelstein and vice-president (VP) of technology Kyle Pilot have advanced to the finalist stage of Quebec’s Entrepreneur of the Year (EY) program for 2015.

4. Custom Sign & Engineering was recently commissioned to build a giant tub of popcorn as a ‘roadside attraction’ sign for Jasper Gift Basket & Popcorn Company, to capture the attention of both locals and tourists.

5. Take a look at how Toronto-based Eventscape won ‘best in show’ in Sign Media Canada’s 2015 National Sign Competition with the sculptural window feature it built for a Harry Rosen clothing store at Yorkdale Shopping Centre.