Environmental exhibition spans digital signs across Canada

Margaret Clegg. Toll Bar Village near Doncaster. UK June 2007
Image courtesy Pattison Onestop

Pattison Outdoor, in partnership with the Cape Farewell Foundation, is presenting a series of new digital screen-based public exhibitions across Canada, highlighting the issues surrounding climate change.

Having started in mid-October and running through February 2014, the ‘Carbon 14: Climate is Culture’ Exhibition and Festival spans a variety of digital signage placements. Drowning World, a series of photographs by Gideon Mendel (example pictured), is running on Pattison Onestop screens in shopping centres across the country, for example, while A Rare Perspective, featuring the photos of Canadian astronaut Chris Hadfield, is playing every 10 minutes on Toronto subway platform screens.

Other programs include: Opposing Views, a short video featured once per minute on Pattison’s 18.3-m (60-ft) wide video board near Toronto’s Yonge-Dundas Square, and #crazyweather, displayed at the Royal Ontario Museum (ROM).