Here’s your quick morning update on news in the sign industry:

1. Branded Cities has begun rolling out a new network of 15 digital directories for Cadillac Fairview (CF) in Canada’s busiest shopping mall, the Toronto Eaton Centre. (Feb. 14 daily news)

2. The Societé de Transport de Sherbrooke (STS) has chosen Quebecor’s out-of-home (OOH) media subsidiary to manage and operate the advertising spaces on its 88 buses and 28 transit shelters over the next 10 years, starting this month.

3. Toronto-based 2MP Tex Services has installed a Mimaki JV34-260 wide-format inkjet printer and a Monti Antonio 72-3000 heat press at its new in-house dye sublimation fabric printing production facility.

4. The Federation European Publicité Exterieur (FEPE) has added a new category to its annual international OOH advertising awards to recognize a young professional who has made an outstanding contribution to the industry.

5. Every sign shop using dye sublimation wants to maximize profits through product decoration, but there are common misconceptions that hinder their efforts. The secret to success is to optimize production efficiency and set prices in line with market demand.