Eaton Centre directories upgraded with digital signage

Out-of-home (OOH) advertising firm Branded Cities has begun rolling out a new network of 15 digital directories for Cadillac Fairview (CF) in Canada’s busiest shopping mall, the Toronto Eaton Centre.

Each directory is equipped with 1.4-m (55-in.) screens that display a two-minute content loop, allowing advertisers to reach active shoppers with 10-second spots and incorporate live social media feeds and real-time conditional triggers. The signs’ locations have been selected strategically, based on key decision-making points.

“We’re pleased to partner with Branded Cities to build state-of-the-art digital directory displays,” says Jodi Clare, CF’s director of partnerships marketing. “We believe their introduction will help us deliver inspiration and efficiency to our shoppers.”

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