The sign industry is changing—and so are the people behind it. A new wave of young professionals is stepping in with fresh energy, creative ideas, and a strong sense of purpose. They are not just learning the ropes; they are helping shape where the industry is headed, bringing new perspectives to everything from production to project management.

Sign Media Canada caught up with Maicka Olivier, project team leader in procurement and logistics at Icubic and recent ISA Elite participant, to talk about what it’s like to grow a career in signage today. She shares her take on the opportunities for young professionals in Canada, the value of the Young Professionals Network (YPN), and what this year’s YPN Conference in Niagara Falls promises for those ready to jump in.

Sign Media Canada (SMC): What can attendees expect from this year’s conference?  

Maicka Olivier (MO): This year, attendees can look forward to an exciting new format. For the first time, the YPN Conference will take place alongside the Sign Experience Canada (SEC) event, organized by the Sign Association of Canada (SAC). This means participants will get the best of both worlds: a dynamic leadership conference tailored to young professionals, plus access to select experiences from the event.

Highlights include the opportunity to hear from a world-renowned keynote speaker, attend the prestigious Best of Canada’s Sign Industry awards (BOCSIes) gala, and explore the show floor to see the latest innovations in the sign industry. More importantly, it’s a chance to connect with fellow young professionals from across the country, build meaningful relationships, and grow personally and professionally. 

SMC: How is YPN helping young professionals find mentorship within the industry? 

MO: Because our industry is quite niche, opportunities for professional development outside your organization can be limited. That’s where the YPN really shines—it creates a space for young people to step outside their comfort zone, connect with peers across the country, and meet seasoned professionals in the industry.

Through the YPN, attendees can engage with members of SAC, as well as other inspiring leaders who are passionate about sharing their knowledge and experiences. It’s a unique environment where mentorship happens naturally—through conversations, networking, and shared experiences.

Personally, attending the Edmonton edition of the YPN Conference was a turning point for me. It led me to join the task force for a second year, and thanks to the encouragement of people I met through YPN, I applied—and was selected—for the International Sign Association’s ISA Elite program. That kind of support and inspiration is exactly what YPN is all about.

SMC: What are some of the biggest challenges young people face today, and how is YPN working to address them?

MO: One of the biggest challenges young professionals face in our industry is the rapid pace of change. With new products, technologies, trends, and even evolving regulations, it can feel like we’re constantly learning on the fly—often without formal training resources to lean on, especially in a niche field like signage.

This environment demands leadership, adaptability, confidence, and the ability to advocate for yourself to be seen and heard. It’s a challenging space to navigate, but also incredibly rewarding.

That’s where YPN comes in. It offers support, tools, and opportunities that help young professionals develop the mindset and skills they need to thrive. Through events, networking, and shared experiences, YPN helps shape the next generation of leaders in our industry and ensures they don’t have to figure it all out alone.

SMC: Can you share a success story that showcases the impact YPN has had on a member’s career?

MO: YPN truly pushed me out of my comfort zone, and as they say, that’s where great things happen.

When I attended my first YPN Conference in Edmonton, I didn’t know a single person. I flew in feeling nervous, especially about networking with professionals from across the country. But that first night, something shifted. The task force was so welcoming, and I met some truly incredible people—connections I still value and maintain today.

That experience inspired me to join the YPN Task Force the following year, especially since the conference was happening in my hometown. Being part of the team gave me the chance to grow both professionally and personally. Since then, I’ve been promoted at work, I’ve deepened my passion for our industry, and I was honoured to be selected as part of the 2025 ISA Elite program.

If you’re an owner or a manager and you recognize someone in your organization who has the potential to do great things—send them to the YPN Conference. You won’t regret it. I’m incredibly grateful to Jean-Philippe and Jebb, the owners of Icubic Signs, and my mentor and manager, Mélanie, for believing in me and giving me that opportunity.

I’m sure there are so many success stories like mine—and more to come as long as we keep creating spaces like this for young professionals to grow.

Inside track: What young sign pros are saying

This growing community of young professionals is stepping up, finding their place in the sign industry, and shaping its future through hands-on experience, fresh ideas, and a deepening sense of membership and purpose.

Through industry groups like the YPN, these rising leaders are not only connecting with peers but also discovering a broader sense of purpose in their work.

At events like the YPN Leadership Conference and regional business trips, attendees gain firsthand exposure to the full scope of the sign world—from touring production facilities to engaging in honest conversations about leadership, collaboration, and the challenges facing the industry today.

This is a window into their experiences—what they value, what motivates them, and how industry events and networking opportunities have helped them gain knowledge, build confidence, and find their footing. These first-hand accounts from past attendees offer reassurance to newcomers: you are supported, and you have a place here.

Discovery

For William Gagnon of Gagnon Image Inc. in Rimouski, Que., the YPN business trip to Montreal, Que., was a turning point: “Last year, I had the incredible opportunity to attend the YPN business trip in Montreal, and it was truly an invaluable experience. The highlight was definitely the chance to connect with many fascinating professionals in our field. I gained significant insights into the sign industry, getting a real pulse on the market. Visiting various factories provided a deeper understanding of the production process, which was incredibly enlightening. Beyond the business aspects, exploring Montreal’s vibrant attractions was a fantastic bonus. This trip was instrumental in expanding my network and knowledge.”

Belonging

Many young professionals say their first foray into industry events can feel intimidating, but that feeling doesn’t last long. “Before attending my first conference in Edmonton, I didn’t know anyone and had limited knowledge of the signage industry,” says Jayden Fradsham, accounts receivable at DayNite Signs in Dartmouth, N.S. “Those in the industry welcomed me with warmth, encouragement, and the tools I needed to grow—both personally and professionally. From networking to hands-on shop tours, I was able to explore and understand all aspects of the sign world. Witnessing the passion and dedication throughout the industry was inspiring.”

Jayden has since attended two conferences and now serves on the YPN task force. “I’m truly grateful to be alongside professionals who believe in the growth and connection of the sign industry—and I’m excited for what lies ahead. Being part of YPN has been an incredibly rewarding and eye-opening experience.”

Leadership

The YPN doesn’t just introduce new professionals to the business—it also creates opportunities for reflection and leadership development.

“Attending the YPN 2024 Leadership Conference was a transformative experience—one that sparked growth, connection, and purpose,” says Jacob Bryant, general manager at Signature Sign & Image. “Surrounded by passionate leaders and driven peers, I discovered new ways to elevate not only myself but also the culture and impact of my workplace. Each session challenged my thinking and expanded my vision of what leadership can and should be. What truly set this event apart was the energy—the shared desire to lead with intention and empower others. I left not only inspired, but motivated to contribute to the next conference, where I hope to pass on the same spark that was given to me.”

Inspiration

That momentum is a shared theme among participants, who often cite the value of being surrounded by like-minded peers hungry to learn and eager to make a difference.

“Attending the 2024 YPN Leadership Conference was a valuable experience,” says Cole Gupta, account manager at PM Signs. “Over three days, I connected with professionals from companies across Canada and the U.S., engaging in insightful discussions and collaborative learning. The roundtables and panel discussions offered valuable perspectives on industry challenges and leadership. Big thanks to the organizers, sponsors, and everyone involved for creating such a fun and inspiring atmosphere. The whole experience really fired me up to keep pushing forward and playing a part in where the Canadian sign industry is headed. It was cool to tour around Montreal a bit as well!”

Preparation

As the industry contends with succession planning, attracting and retaining young professionals is more than a feel-good initiative—it’s a strategic imperative. Programs like YPN are helping bridge the gap between generations and ensuring that the next wave of leaders isn’t just prepared but deeply invested in the industry’s future.

Judging by their enthusiasm, insight, and growing impact, that future looks bright.

Special thanks to Maicka Olivier for helping put this article together.