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Wide-format Printing: Producing Toronto’s street banners

The company also manages a site-specific banner program for the University of Toronto (U of T).

From banners to signage
Cityscape prints its street banners onto a 595-g (21-oz) scrim blockout material.

“We keep it constantly stocked,” says Dich. “It’s expensive, but it’s worth it because it lasts well. Some of our banner programs are up for months or a year at a time.”

The latex printer has become favoured as the faster option for printing the company’s double-sided banners with high image quality, but the UV flatbed’s compatibility with rigid substrates has allowed Cityscape to expand into other signage applications.

“Our street banners have already kind of peaked, so growth is slowing down,” says Dich. “Everyone wants their ads in the same locations. With signage, though, we’re getting called upon to handle bigger programs, such as conferences. And we can accommodate those installations in our schedule because they can take place during daytime hours.”

Such programs have reached large-scale facilities like the Mattamy Centre, the St. Lawrence Centre and the Metro Toronto Convention Centre (MTCC).

“We don’t need a third printer quite yet, but we might within the next few years,” says Dich. “At that point, the question will be whether we put on an addition at this facility or we need to move to a larger one.”

With files from Cityscape Displays. For more information, visit www.cityscapedisplays.com.

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